Wednesday, July 17, 2013

Deep Heel

Balega takes pride in all the little details that make our socks #1.  One of these is a section of the sock that's often overlooked, but plays an integral role in the function of the sock:  The deep heel cup and heel gore.  I know it sounds pretty geeked-out, but this is one of my favorite parts of a Balega sock!

The new Hidden Contour.
 In the above photo notice the red arrow pointing at the seam.  This is the heel gore.  Our manufacturing process slows down so that the machines can create a longer seam in the heel to create a deeper heel cup.  In the same way that your foot "locks" into the heel counter of the shoe, this deeper well ensures that the foot fits securely in the heel so the sock doesn't slip into the shoe. 

If you look closely you'll see the black arrow pointing to the Y-heel construction part of the heel gore.  The seam forks.  This allows the tension of the elasticated fabric to be distributed better around the heel to avoid too much pull on the long heel gore (maintaining durability) and also cups the foot in that spot allowing for a better fit, no shifting on the heel and no slipping down.




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